Greenwashing is pervasive, and restaurants and people at large want verified information. So how and what you communicate is key. Communicate too little, and you miss out on authentic opportunities to sell legitimate environmental products. Communicate too much, and the authenticity of the claims can be undermined. So, a proper communications approach is vital and will continue to be vital to distinguish your company and your products.
The GRA provides distributors with two website tools. The first is an education section that the GRA creates and maintains for your website that can be a great service to your clients, who will be able to come onto your website, find legitimate environmental information and feel good about your company. The second is a tool, where your clients can see how many points each of your products would earn them towards certification.
GRA can create green brochures as well as other marketing materials that accurately reflect your company’s commitment to environmental sustainability in the marketplace. The brochure can feature some of your products, your operational green accomplishments, and more.